NEWCASTLE, United Kingdom (AFP) - Ian Poulter has called for fans to be educated over their use of mobile phones after a controversial incident in his third round at the British Masters on Saturday (Sept 30).

Poulter has put himself into contention for a first victory in nearly five years after a round of 68 for a share of second place at 11-under par, only one shot from the lead in Newcastle.

However, the 41-year-old could easily have ended the round in the lead had it not been for an incident at the par three fifth hole where he took a double bogey 5.

For the two prior rounds Poulter and his caddy could be heard advising fans to put their mobile phone on 'silent mode'.

But two or three spectators were taking photos with their phones on Poulter's backswing, resulting in the world number 55's tee shot finding water guarding the green.

"What are we doing?" Poulter said.

"We've allowed them all to take pictures and videos and tell them to put them on silent, and it doesn't work does it?

"You get distracted on the wrong hole at the wrong time and it's really annoying." Poulter, who is seeking a first win since 2012, does not want mobile phones banned but he does want the European Tour to act.

"They don't realise they distract us as much as they do," he said.

"Ninety-nine per cent of them are on silent and unfortunately there's a couple which are not. You're not expecting it because you think they've got it on silent.

"I'm angry and am going to continue to be angry until I wake up tomorrow morning. Throwing shots away for no reason is really annoying."