SIA-Singapore GP tie-up a win-win strategy, says analyst

Jenson Button during the first practice session of the 2016 Formula One Singapore Airlines Singapore Grand Prix. SIA first came on board as title sponsor of the night race in 2014. The airline has never revealed the price tag for the deal, but it is
Jenson Button during the first practice session of the 2016 Formula One Singapore Airlines Singapore Grand Prix. SIA first came on board as title sponsor of the night race in 2014. The airline has never revealed the price tag for the deal, but it is estimated at $10 million to $15 million per edition according to past media reports.BERITA HARIAN FILE PHOTO

The Formula One Singapore Grand Prix will continue to ride on the wings of Singapore Airlines (SIA) for a further two years till the 2019 edition, the national carrier announced yesterday.

SIA first came on board as title sponsor of the night race in 2014 for an initial two years, before extending for another two.

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A version of this article appeared in the print edition of The Straits Times on April 20, 2018, with the headline 'SIA-S'pore GP tie-up a win-win strategy, says analyst'. Print Edition | Subscribe