Motor racing: Bond created between Aston Martin and Red Bull

An Aston Martin Rapide S luxury automobile featuring Red Bull GmbH branding sits on display at an Aston Martin Lagonda Ltd showroom in Singapore, on Sept 19, 2017.
An Aston Martin Rapide S luxury automobile featuring Red Bull GmbH branding sits on display at an Aston Martin Lagonda Ltd showroom in Singapore, on Sept 19, 2017. PHOTO: BLOOMBERG

LONDON • Aston Martin will become Red Bull's Formula One title partner next season in a move that will raise the British marque's track profile against commercial sports-car rivals Ferrari and McLaren.

The former world champions will be known officially as Aston Martin Red Bull Racing.

"Title partnership is the next logical step for our innovation partnership with Red Bull Racing," Aston Martin president and chief executive Andy Palmer said in a statement yesterday.

"We are enjoying the global brand awareness that a revitalised Formula One provides."

He was also a key figure in brokering a similar sponsorship deal for the Infiniti brand while at Nissan.

Red Bull and Aston Martin, the glamorous 104-year-old marque whose road cars have become associated with fictional British secret agent James Bond, have an existing technical relationship.

Red Bull designer Adrian Newey, whose cars won four successive drivers' and constructors' titles from 2010 to 2013, has been heavily involved in Aston Martin's Valkyrie "hypercar" which will be delivered to customers in 2019.

The team, whose cars currently carry some Aston Martin branding, are powered by Renault engines branded as Tag Heuer.

Australian Daniel Ricciardo and Dutch teenager Max Verstappen are the drivers.

The sport's engine regulations are changing after 2020, with calls for a simpler and cheaper power unit than the current 1.6 litre V6 turbo hybrid and that could be of interest to Aston Martin.

"We are not about to enter an engine war with no restrictions in cost or dynamometer (testing) hours but we believe that if the FIA can create the right environment we would be interested in getting involved," said Palmer.

Both parties are to set up a new advanced performance centre at the team's Milton Keynes factory in central England, working on road car and Formula One technology.

REUTERS

A version of this article appeared in the print edition of The Straits Times on September 26, 2017, with the headline 'Bond created between Aston Martinand Red Bull'. Print Edition | Subscribe