Money ball

TV deals make football world go round

Global football is no longer just about sport. Money matters, and in a big way. In the fourth of this eight-part series, here's a look at how clubs make money and how broadcast revenues are changing the competitive environment

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In 2015-2016, the revenues of Manchester United reached €689 million (S$1.1 billion) - a sum larger than at least 10 countries' gross domestic product. That season, they finished only fifth in the Premier League (EPL) but won Deloitte's annual Football Money League, the list of the highest earning clubs, for the first time since 2003-04.

Driving their staggering financial growth was not on-pitch success, transfer earnings or even an increase in fans; rather, it was a spike as the club secured an incredible stable of sponsorship deals.

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A version of this article appeared in the print edition of The Straits Times on September 03, 2018, with the headline TV deals make football world go round. Subscribe