Three-way tie-up to broadcast World Cup makes financial sense: Analysts

Zabivaka, the official World Cup mascot, on display in Moscow. Singtel, StarHub and Mediacorp have collaborated for the first time to deliver TV packages for local fans.
Zabivaka, the official World Cup mascot, on display in Moscow. Singtel, StarHub and Mediacorp have collaborated for the first time to deliver TV packages for local fans.PHOTO: AFP

Analysts have hailed the move to maintain World Cup subscription prices as a logical one.

Singtel, StarHub and Mediacorp announced earlier this morning a historic three-way partnership to broadcast the upcoming World Cup in Singapore, and that the prices of $94.16 (before May 22) and $112.35 thereafter remain unchanged from 2014.

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A version of this article appeared in the print edition of The Straits Times on April 25, 2018, with the headline 'Three-way tie-up makes financial sense: analysts'. Print Edition | Subscribe