The Business Of Sport

The devil's in the data for global sports media company Sportradar

Sportradar's track record proves numbers don't lie when it comes to analysing betting patterns

The ball struck the inside of Kalidou Koulibaly's left knee, bounced off his right one before dropping to the ground. It was not the most graceful defending, but replays showed the Senegal player did his job - and well within the rules of football.

This was November 2016 and in the 40th minute of a Fifa World Cup qualifier between Senegal and South Africa in Polokwane.


Thank you for reading The Straits Times

You have reached one of our Premium stories. To continue reading, get access now or log in if you are a subscriber.

What is Premium?

A version of this article appeared in the print edition of The Straits Times on March 23, 2018, with the headline 'The devil's in the data'. Print Edition | Subscribe