Swedish fans snap up tickets for Women’s Euro knockout clash with England

ZURICH– The Swedish national team received a boost as their fans went on a ticket-buying frenzy on July 14, buying up all the available spots in their section for the July 17 Women’s Euro 2025 quarter-final within an hour of going on sale. 

The Swedish fans formed a noisy yellow wall behind one of the goals in each of the side’s three Group C games, winning all three to set up the last-eight showdown in Zurich with reigning champions England, who beat them in the semi-finals at the 2022 tournament.

“This news gives the whole team so much energy in the build-up to the quarter-finals,” forward Madelen Janogy said in a statement issued by the Swedish Football Association. 

“The support from everyone there has been incredible so far, and we are really looking forward to playing in front of a full house of yellow supporters again on Thursday (July 17).

“Together, we will do everything we can to win against England and advance.”

The association said that the 2,000 tickets allocated to the Swedes went on sale at 9am on July 14 and that they sold out within 60 minutes, and advised fans who missed out to keep an eye on Uefa's public ticket portal.

The group stage of the tournament finished on July 13 and achieved record-breaking attendances, with close to half a million fans attending games and 22 of the 24 matches selling out.

As well as 461,582 fans attending matches, there were several individual game records as well, according to European football’s governing body Uefa.

The Germany-Denmark match in Basel drew 34,165 fans, which was the highest attendance at a group game not involving the host nation and the most spectators to attend a women’s football match in Switzerland.

The more than 17,000 German fans at the match also set a record for the largest away support at any women’s Euro match, while the 34,063 crowd at the game between Switzerland and Norway was a record attendance for a Swiss women’s national team game.

“If it was not clear before, it is undeniable now – women’s football is unstoppable and here to stay,” Nadine Kessler, Uefa’s head of women’s football, said in a statement.

“This is more than a tournament, it’s a movement, and the response from across Europe and beyond proves that women’s football is not only here to stay – it is setting the new standard.”

Even before the tournament kicked off, Euro 2025 had sold more than 600,000 tickets to surpass the 574,875 sold in 2022 in England.

Some 60,000 fans took part in fan walks to the stadiums, including 14,000 Swiss and Icelandic supporters who walked 3km to that game at the Stadion Wankdorf in Bern.

The tournament has also been a success on digital platforms, with 8.4 million engagements across its social media platforms, a 55 per cent increase over the same period in 2022. REUTERS