There are big names and there are big names. Sven-Goran Eriksson is the latter.
Keen to shed their image as a footballing outpost, where basketball, boxing and even cockfighting rouse more fan interest, the Philippines made arguably the biggest coaching appointment in South-east Asia by naming Sven-Goran Eriksson as their head coach.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you