Football: Singapore's Fitlion in historic EPL deal

It is Burnley's official nutrition partner and will develop a brand with club's sports science team

FitLion's logo is now prominently displayed at the club's training facility and on cooler boxes. Endorsement activities involving Burnley players such as England internationals Nick Pope (above), Joe Hart and James Tarkowski are also in the works.
FitLion's logo is now prominently displayed at the club's training facility and on cooler boxes. Endorsement activities involving Burnley players such as England internationals Nick Pope (above), Joe Hart and James Tarkowski are also in the works.PHOTO: BURNLEY FC

When Manchester United striker Marcus Rashford received his marching orders for a headbutt on Burnley defender Phil Bardsley in an English Premier League game on Sept 2, eagle-eyed spectators might have noticed a familiar logo in the backdrop of the drama.

Rashford's altercation with Bardsley took place just metres away from an advertisement board for FitLion, a Singapore sports nutrition and accessories distributor and online retailer since 2007.

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A version of this article appeared in the print edition of The Straits Times on September 22, 2018, with the headline 'S'pore's Fitlion in historic EPL deal'. Subscribe