During the pandemic, as clubs struggled to pay their staff and players that played to empty stadiums, many analysts and fans alike questioned if we had seen the end of transfer window splurges and would move towards a more rational, self-sustaining approach to business.
It has taken only one post-pandemic transfer window to realise that football is a big business with a very short memory as the transfer business in the "Big Five" European leagues topped £4 billion (S$6.48 billion) and the English Premier League (EPL) set a new transfer spend record.
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