Mixing football, K-pop is key to S. Korea's Asian Cup bid
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SEOUL - If South Korea gets to host the 2023 AFC Asian Cup, it will not only be a football bonanza but also a K-pop culture extravaganza.
The country is counting on the enduring Korean Wave - and its ardent fan base - to give wings to its bid to host the month-long football tournament after China, the original host, withdrew in May due to issues such as Covid-19 restrictions.