The 2018 edition of the World Cup may be less than a week old, but with 11 matches played so far and a couple of upsets for the tournament's big names, there has been no shortage of talking points to get fans excited.
The Straits Times takes a look at some of the best online reactions to the outstanding moments in Russia.
1. Portugal's reliance on Cristiano Ronaldo
The European champions are arguably a lesser team without their captain and talisman, and this meme hilariously sums up their reliance on Ronaldo.
In their opening game against Spain, Ronaldo grabbed the headlines with his 51st career hat-trick in a thrilling 3-3 draw.
2. David de Gea's uncharacteristic blunder
While the Manchester United and Spain goalkeeper is a brilliant performer for his club, he was left red-faced when he allowed Ronaldo's shot to slip through his fingers in the draw with Portugal.
Fans immediately compared him to Liverpool's Loris Karius, whose mistakes in the Champions League final last month handed Real Madrid the trophy.
3. Lionel Messi comes up short again
All eyes were on the Argentine maestro's performance against Iceland, following Ronaldo's heroics against Spain. Messi 's response to his arch-rival's hat-trick was underwhelming, as the underdogs gave him little room to influence the game, which ended 1-1.
To add to Messi's misery, he missed a crucial penalty in the 64th minute, leading to netizens crowning him "Miss Penalty".
4. Mexico overcomes the odds
World Cup holders Germany were stunned by the Mexicans in their opening match, as winger Hirving Lozano's goal secured three points for El Tri against one of the tournament favourites.
Fans immediately compared Mexico's phenomenal win to a scene in the latest Avengers movie, when Dr Strange revealed to Iron Man the near-impossible odds of them defeating the supervillain Thanos.
5. Mexico's new wallhttps://twitter.com/dannyramirez/status/1008377175836250113
Guillermo Ochoa's heroics in the Germany game did not go unnoticed, as the Mexican goalkeeper made a total of nine saves, including a spectacular effort to push a goal-bound Toni Kroos free-kick onto the crossbar.
Actor Danny Ramirez saw the funny side of his performance, referencing US President Donald Trump's proposal to build a wall between Mexico and the US in his tweet.