A KFC advertisement made before Brazil's opening World Cup match has shot to online fame, after Neymar's actions on the pitch in Russia.
The advertisement, titled "Why make a meal of it for a free kick when you can make a meal of it with a Streetwise 2 for R29.90!", was published on KFC South Africa's Facebook page on June 15. It showed a player dribbling upfield, before he was pulled back by an opposing defender.
The player immediately fell down, clutching his right leg and screaming in pain before engaging in a series of rolls off the pitch.
The stunt bore an uncanny resemblance to Brazilian star Neymar's real-life antics two days later, on the field against Switzerland at the Rostov Arena.
As he dribbled with the ball, Neymar was scythed down by a despairing tackle from a Swiss defender. The striker immediately launched into a series of spectacular rolls, while clutching his shin and screaming in pain.
Gleeful netizens were quick to point out the similarity, but most mistakenly thought that the advertisement was inspired by Neymar's roll.
The original video posted on KFC's YouTube page garnered more than one million views, and reposts of it on social media have been well received as well. The Oh My Goal Facebook page posted the advertisement on Monday (July 2) with the caption "This new KFC advert makes fun of Neymar's rolls on the ground in this World Cup", and has collected 6.6 million views and 119,000 shares in the four days since it was published.
Almost all replies mentioned Neymar, with some further poking fun at him.
In response to the Oh My Goal's post, KFC's official Facebook post replied: "And here we thought he's making fun of us #MakeAMealOfIt."
Neymar could yet have the last laugh though.
While the actor in the advertisement ended up with a takeaway of fried chicken, Neymar could roll his way towards a far bigger loot - the World Cup.
Brazil are now in the quarter-finals of the World Cup, and will be just two wins away from lifting the trophy if they see off Belgium's challenge early on Saturday morning Singapore time.