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Household names, weekend games, off-pitch initiatives make ICC a hit

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The scenes were surreal: Hundreds of red-shirted fans swarming a five-star hotel in downtown Singapore on a Thursday night. Fans, young and old, male and female, scrambling for a chance to take a wefie with their heroes. Supporters thronging the lobby of the hotel, raising their voices in song while saluting their heroes.

The reason for this madness? Two words: Manchester United.

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A version of this article appeared in the print edition of The Straits Times on July 24, 2019, with the headline Household names, weekend games, off-pitch initiatives make ICC a hit. Subscribe