Football: StarHub price plans for EPL a marketing coup, say analysts

While some may question the move to lower the subscription fees, StarHub hopes this will allow them to add more users. PHOTO: REUTERS
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SINGAPORE - Even as electricity, fuel and food prices continue to rise in Singapore, StarHub appears to be bucking the trend by reducing the monthly subscription fee to watch the English Premier League (EPL).

While some may question if the move to charge between $19.99 and $39.99 - without minimum contracts - for football's crown jewel makes business sense in today's climate, StarHub's consumer business group chief Johan Buse hopes this will allow them to add more users to their current base of 450,000 subscribers.

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