SINGAPORE - Even as electricity, fuel and food prices continue to rise in Singapore, StarHub appears to be bucking the trend by reducing the monthly subscription fee to watch the English Premier League (EPL).
While some may question if the move to charge between $19.99 and $39.99 - without minimum contracts - for football's crown jewel makes business sense in today's climate, StarHub's consumer business group chief Johan Buse hopes this will allow them to add more users to their current base of 450,000 subscribers.
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