London (AFP) - French star playmaker Dimitri Payet's impressive performances at Euro 2016 will cost potential suitors at least £50million (S$88 million) David Gold the co-chairman of his Premier League club West Ham told the BBC on Monday.

The 29-year-old Frenchman - who sparkled for The Hammers last season scoring nine goals in 30 appearances - had a memorable Euro campaign scoring some spectacular goals with his tears when he came off in the opening victory over Romania one of the standout moments.

Despite ending up on the losing side in the final against Portugal - his most notable contribution an early challenge on Cristiano Ronaldo that ended with the Portuguese superstar going off injured - he is bound to attract offers.

"Super clubs would come after a player of his ability," Gold told BBC Radio. "We wouldn't even listen to an offer less than £50m.

"The club needs to keep their best players and don't welcome any offers for Payet. He's instrumental, he's important, the team is built round him.

"He's not for sale."

Gold said Payet had taken to London really well since joining from Ligue 1 outfit Marseille last year and got on really well with manager Slaven Bilic.

"You make him as happy as you can," said Gold when asked how to ensure he stays. "He has a great relationship with the manager.

"He's settled in London, as is his family and the fans adore him. "We've done everything we possibly can."