LONDON (AFP) - English Premier League giant Manchester United has struck a deal with Sina Sports to broadcast it's 24/7 in house channel MUTV in China.
The move comes as the English Premier League clubs scramble to take a lucrative slice of the emerging soccer market in the world's most populous country.
"Manchester United has deservedly won over 100 million fans in China and we are excited to see how the club will grow its following through this historic launch," explained Arthur Wei, senior vice-president of Sina Sports.
"We anticipate this will make great strides to change the way China watches and understands the game of football."
United's group managing director Richard Arnold said: "MUTV broadcasting in China is not only a first for Manchester United, but also a first for any 24/7 dedicated Premier League club channel.
"We couldn't have found a better partner to work with on this than Sina Sports."