Football: Liverpool announced as official partner of NTUC Income's OrangeAid

Liverpool Football Club was announced as NTUC Income's official partner for OrangeAid.
Liverpool Football Club was announced as NTUC Income's official partner for OrangeAid. PHOTO: REUTERS

SINGAPORE - NTUC Income has announced on Wednesday (Dec 2) its collaboration with Liverpool Football Club as its official partner of OrangeAid, the Corporate Social Responsibility (CSR) programme of the insurance co-operative.

The two-year partnership with NTUC Income OrangeAid involves tapping the English Premier League club's regional popularity to raise awareness of OrangeAid's objectives and initiatives.

Said Mr Marcus Chew, NTUC Income's senior vice-president of strategic marketing and communications: "We are delighted to partner Liverpool because it is a renowned football club with a very large fan base in Singapore.

"More importantly, it is a club whose values are very much aligned with the underpinning values of OrangeAid - being involved in the community, helping people build better futures, and developing people to reach their full potential.

"Our collaboration is one with the primary purpose of helping students from low-income families, and to let them know they will never have to walk alone as they strive to secure their future."

Under the partnership, Liverpool will contribute sets of signed jerseys to raise funds for OrangeAid. The club's legends will also be in Singapore in the coming months for fund-raising events and activities involving OrangeAid's beneficiaries, while current players will rally support for the OrangeAid cause.

Said Mr Billy Hogan, the club's chief commercial officer: "Liverpool have many passionate fans in Singapore, and we are pleased with the opportunity to contribute to this great cause and hope our fans will support it too."

In July, NTUC Income launched a $2.5 million Future Development Programme initiative under OrangeAid to help needy students studying in the Institute of Technical Education (ITE) and polytechnics.

The programme offers 1,000 bursaries over three years to students from low-income families. The bursaries provide students from polytechnics $3,000 annually, while those from the Institute of Education receive $1,800 a year.

NTUC Income has also pledged to match the amount raised through the partnership over and above the $2.5 million it has committed for the Future Development Programme.