KOLKATA (AFP) - India's new football league kicked off on Sunday with a spirited clash and a glitzy pyrotechnic opening ceremony that organisers hope will ignite the country's passion for the "beautiful game".

Atletico de Kolkata trounced Mumbai City 3-0 in the first match of the Indian Super League (ISL), that has lured former international stars such as Spain's Luis Garcia and France's Nicolas Anelka out of retirement.

Cricketing great Sourav Ganguly said the league was the beginning of something great, arguing there was room for football in the cricket-obsessed country of 1.25 billion people.

"It may not be cricket but it will be the next biggest sport," Ganguly, co-owner of Kolkata, he said just ahead of kick-off in the eastern city. "Everybody will be pleasantly surprised as the tournament goes on," the former national captain said.

He conceded the international veterans fronting the eight teams are "not the current stars of football", but predicted the league would eventually attract the best in the game."Obviously they are not the current stars, that will happen over time. It's the beginning of something."

Former Ethiopian captain Fikru Lemessa, 28, scored in the first half, while 33-year-old Spaniard Borja Fernandez hit the net in the second, sending the home crowd at Salt Lake stadium into raptures. Spain's Arnal Carbo sealed the win with a goal in extra time.

Organisers hope the city-based franchises, each with a famous - if ageing - frontman and modelled on cricket's glamorous Indian Premier League, will bolster popularity for the sport during the 10-week competition.

Cricketing greats such as Sachin Tendulkar and Bollywood A-listers are co-owners of the teams along with Atletico Madrid of Spain's La Liga.

Rupert Murdoch's Star TV is showing the tournament, which is being backed by sports management giant IMG.

The opening ceremony included throbbing Bollywood music, dancers and a large fireworks display, watched by celebrities, politicians and sports stars.

Mamata Banerjee, chief minister of West Bengal of which Kolkata is the capital, was front row, chatting to Indian billionaire Mukesh Ambani who is bank rolling the league, and Bollywood icon Amitabh Bachchan.

Some 70,000 tickets were sold for the match, according to organisers, but pockets of the stadium were empty.

S Bardhan, a soldier stationed at Kolkata airport, said he "loved football" although this was the first time he had ever seen a match live.

"I watch (international leagues) all the time on TV and I play in a defence team," said Bardhan, whose wife and two-year-old son also came along.

The crowd roared with approval during the ceremony as Bollywood actress Priyanka Chopra introduced Tendulkar to the centre of the ground.

The two coaches had pledged to "deliver the goods" for the opener even though Mumbai was missing its star players.

Ex-Arsenal midfielder Freddie Ljungberg, the poster boy for Mumbai, was ruled out with a calf injury.

Mumbai were also missing Anelka as he serves a ban for a controversial "quenelle" goal celebration in late 2013, which also got him the sack from West Bromwich Albion. He has denied the gesture was racist.

Experts say the ambitious ISL project faces an uphill battle to convert India's cricket-mad population and develop the country's existing pockets of passion for football.

On a visit to India in 2007, FIFA president Sepp Blatter said India was the "sleeping giant" of world football.

But its national side languishes at 158 in the world rankings, which experts blame on sports authorities' failure to develop training grounds and young players.

Mumbai manager Peter Reid, a former boss at Sunderland and Manchester City, however, was optimistic about the future.

"There's room enough for two brilliant sports in this sports-mad country," he said ahead of the match.