Football: Adidas still on track for record 8 million target in shirt sales despite Germany's shock World Cup exit

Adidas sponsors some 12 teams taking part in the ongoing World Cup tournament.
Adidas sponsors some 12 teams taking part in the ongoing World Cup tournament.PHOTO: AFP

FRANKFURT AM MAIN (AFP) - German sporting goods maker Adidas said on Thursday (June 28) that it expects to sell around eight million football shirts this year even after former champions Germany's shock exit from the World Cup.

"Of course we're disappointed, but that's sport, we're sponsors, we're there in good and in bad moments," a spokesman told AFP.

"Together (with Germany), we've become world champions four times and European champions three times in the past," she added.

Bavaria-based Adidas sponsors some 12 teams taking part in this year's Russia World Cup, eight of whom have qualified for the knockout stage: Russia, Sweden, Mexico, Spain, Argentina, Belgium, Colombia and Japan.

The firm expects combined sales of all its sponsored teams' kits to reach around eight million, more than during the 2014 World Cup in Brazil.

Looking to competitors, US-based Nike boasts England, Brazil, Croatia, Portugal and France among its remaining line-up.

Meanwhile, Adidas' German rival Puma is hoping its leaping-cat ensign will bring luck to Switzerland and Uruguay.