Protracted talks inevitable as priority is to ensure content remains affordable, says Singtel

Fans got to see Ivan Rakitic volley home for Barcelona against Tottenham on Wednesday after local telcos sealed broadcast deals just before this week's Champions League games.
Fans got to see Ivan Rakitic volley home for Barcelona against Tottenham on Wednesday after local telcos sealed broadcast deals just before this week's Champions League games.PHOTO: REUTERS

Singtel chief says priority is to ensure content stays affordable, moots variable costs model

Football fans here recently endured some squeaky bum time as broadcasters Singtel and StarHub secured Champions League broadcast deals only after the competition started. It was the longest negotiations have taken, since Singtel secured rights six hours before the competition's start in 2012.

But Singtel's Yuen Kuan Moon told The Straits Times there is "no easy way" to avoid such protracted negotiations, which had anxious fans on the edge of their seats.

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A version of this article appeared in the print edition of The Straits Times on October 06, 2018, with the headline 'Fans in for more squeaky bum time'. Print Edition | Subscribe