Moneyball: Asia's key role in European football

Global football is no longer just about sport. Money matters - and in a big way. In this last edition of an eight-part series, here's a look at the increasing presence of Asian players, owners and sponsors in Europe's biggest leagues.

When Fandi Ahmad joined FC Groningen in the Netherlands in 1983, an Asian player in a top-flight European league was a novelty but the idea of an Asian owner of an European team was simply beyond comprehension at that time.

Thirty-five years later, the Asian influence is there for all to see across the biggest leagues.

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content
A version of this article appeared in the print edition of The Straits Times on October 01, 2018, with the headline 'Asia's key role in European football'. Print Edition | Subscribe