ISLAMABAD (AFP) - Pakistan's football chiefs on Thursday invited Diego Maradona to visit the country after the Argentina legend disparagingly compared his own association to the South Asian nation's.

The 53-year-old accused the Argentine Football Association (AFA) of "understanding as much about football as Pakistan does".

Naveed Haider, a senior official of the Pakistan Football Federation, welcomed the fact Maradona was talking about his country and urged him to visit to lift the game's profile.

"I would love Maradona to come to Pakistan and help Pakistan," he told AFP, noting that the Argentinian was already a sports ambassador for Dubai.

"He plays a very effective role and we welcome him to come and develop football here."

He acknowledged that Pakistan, ranked a lowly 158th in the world, had a long way to go but said they had made great strides in recent times.

"We want to do more than we are doing but we have achieved a lot in the last few years," Haider said, citing Pakistan winning the Asian Football Confederation's "Aspiring" nation award last year.

He also noted Pakistan had climbed in the rankings from a low of 172 last year to their current position, and had recently drawn a match with higher-ranked Malaysia.

Tariq Lutfi, head coach of the Pakistani champions Khan Research Laboratories (KRL), said Maradona's comments were out-of-date.

"He would be right if he was talking 12 years back. But nowadays the federation is taking many steps including doing a lot for its youth programme," he said.

Last month, KRL strikers Mohammad Adil and Kaleemullah signed for Kyrgyzstan champions Dordoi - a further sign of improving standards in Pakistan, according to Lutfi.

Maradona is widely regarded as one of football's greatest players and helped his team win the 1986 World Cup, but has never transferred his playing success to coaching, leading the South Americans to an ignominious 4-0 quarter-final exit to Germany at South Africa 2010.