Channelling the Olympic spirit

For the last 21/2 weeks, the Olympics have gripped the world. Now, audiences will get to relive the top moments beyond the Rio Games with the launch of a brand-new Olympic Channel that will feature live sporting events and exclusive Olympic footage all year round.

The Olympic Channel, launched yesterday in a tie-up between the International Olympic Committee (IOC) and tyre manufacturer Bridgestone, will serve as a "one-stop shop for all Olympic content", Bridgestone Asia executive chairman Franco Annunziato said.

Yesterday's launch of the web-based channel also featured the first of an eight-episode documentary series titled Against All Odds. Each half-hour episode illustrates an athlete's trials and tribulations in their own Olympic journey.

Viewers can access the channel via a mobile app on Android and iOS platforms, the channel's website, as well as social media platforms such as Facebook, Twitter, Instagram, YouTube and Snapchat.

There are also plans to develop localised versions of the Olympic Channel with language-specific user interfaces, with broadcasters and National Olympic Committees.

"The core principles of Olympism - and the world's greatest athletes - should be celebrated every day of the year," said Annunziato.

"We are proud to help do that."

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A version of this article appeared in the print edition of The Straits Times on August 22, 2016, with the headline 'Channelling the Olympic spirit'. Subscribe