OAKLAND, CALIFORNIA (REUTERS) - Golden State Warriors star Stephen Curry's reign atop the National Basketball Association's (NBA) most popular jersey sales list continued through the play-offs, as he claimed the top spot based on overall sales on NBAStore.com from April through June, the league announced on Thursday (June 28).
Curry's jersey has been the top-seller through three NBA updates of sales this season, with the Warriors also leading the way as well in terms of team merchandise sales.
Behind Curry and rounding out the top five are the Cleveland Cavaliers' LeBron James (No. 2), Boston Celtics' Kyrie Irving (No. 3), Curry's team-mate Kevin Durant (No. 4) and the Philadelphia 76ers' Ben Simmons (No. 5).
Houston Rockets star and recently named Most Valuable Player (MVP) James Harden's jersey ranked sixth.
Irving, Simmons and Harden earned their highest ranking in jersey sales, while Celtics rookie Jayson Tatum (No. 7) and the Toronto Raptors' DeMar DeRozan (No. 14) made their debuts on the list.
Simmons' team-mate Joel Embiid ranked eighth while Oklahoma City Thunder star Russell Westbrook finished ninth. Klay Thompson (No. 10) and Draymond Green (No. 13) were other Warriors to crack the top 15.
Behind Golden State in team sales are the Cavaliers, Celtics, 76ers and Rockets.
Boston's top-three finish is its highest since 2010-11, while Houston is in the top five for the first time since 2004-05.