Property developer OUE announced on Tuesday that it will extend its sponsorship of badminton's Singapore Open for three years until 2017.
The latest tie-up with the Singapore Badminton Association (SBA), which began with this year's edition, is worth S$2.2 million in cash for the Republic's marquee badminton event.
The US$300,000 (S$388,000) tournament, which is part of the Badminton World Federation's World SuperSeries line-up, will be held next year from April 7 to 12.
Said Senior Minister of State for National Development and Trade and Industry and SBA president Lee Yi Shyan: "We look forward to jointly making this event a highlight for all badminton fans and hope that through the OUE Singapore Open, we can enhance the profile of badminton and inspire the next generation of shuttlers."
Commonwealth Games silver medallist Derek Wong is expected to lead the local charge and the 25-year-old Singaporean, who was eliminated from this year's tournament in the second round, is hoping to improve on that showing.
"I'm looking forward to it and will definitely be aiming to do better than this year. It's an important year for me with the SEA Games held in Singapore and I want to do my best," he said.