Zaobao.sg launches campaign to showcase three new features

Zaobao.sg, a Singapore Press Holdings (SPH) website for Chinese news, will launch a campaign today to promote its three new services and programmes.

The new features include a free news alert service; a new curated e-newsletter; as well as an animation series featuring "Ah Boy" - an original character created by zaobao.sg.

Those who are keen to keep abreast of the latest developments can subscribe to the news alert service. Subscribers will receive news alerts twice a day via mobile messaging applications WhatsApp or Telegram.

Another new feature is an e-newsletter with Editor's Weekly Picks, which is curated by Ms Han Yong May, editor of NewsHub of SPH's Chinese media group.

Said Ms Han: "In the Weekly Picks recommendation, we adopt a casual conversational style to convey our thoughts to readers. We hope this unique approach will provide them with more engaging news."

As for the animation series, "Ah Boy" will present interesting aspects of Malay, Indian and Eurasian cultures in Singapore in a light-hearted and entertaining manner.

Overall, zaobao.sg - which has more than 1.3 million monthly users - aims to be a "one-stop portal for real-time, lifestyle and entertainment news", said SPH yesterday.

The campaign, which will feature commercials and print and online advertisements, will be launched at the Singapore Book Fair, starting today at Capitol Singapore.

The new zaobao.sg campaign will feature commercials and print and online ads, to promote its three new services and programmes.
The new zaobao.sg campaign will feature commercials and print and online ads, to promote its three new services and programmes. PHOTO: LIANHE ZAOBAO

The campaign will run on various media platforms, such as outdoor ads at Buona Vista MRT station, cinema ads at Golden Village movie theatres, outdoor display, television and radio.

Ms Ang Yiting, editor of SPH's Chinese media group digital overseeing zaobao.sg, said: "Besides consolidating a wealth of content from the three Chinese news publications, the digital platform has expanded its offerings to enhance users' experience.

"We hope this brand campaign will bring users into a multi-dimensional digital world beyond their conventional perception of Lianhe Zaobao."

Zaobao.sg is accessible on desktop and mobile Web browsers, as well as zaobao.sg mobile apps. Users can also follow zaobao.sg on Facebook, Twitter, Instagram and YouTube.

A version of this article appeared in the print edition of The Straits Times on May 25, 2018, with the headline 'Zaobao.sg launches campaign to showcase three new features'. Print Edition | Subscribe