Why do people seem okay with online shouting?

Few would condone how the McDonald's customer yelled at the fast-food restaurant staff. So why shrug off the same shouty behaviour when it happens online?

On the Internet, nobody knows you're a dog.

So said one cute pooch with a paw on a computer keyboard in a well-known 1993 Peter Steiner cartoon.

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A version of this article appeared in the print edition of The Sunday Times on April 01, 2018, with the headline 'Why do people seem okay with online shouting? '. Print Edition | Subscribe