Millennial Mind
Wanted: Digital advocates to protect personal data
Consumers need to band together to fight back against wholesale surrender of their personal data to tech companies
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Companies gain access to our private lives through the data gathered by devices.
ST PHOTO: GIN TAY
During a recent WhatsApp chat with a colleague on shopping, I confessed to an ignorance about fashion and how I had once thought Burberry - the British fashion label - was a fruit.
Shortly after, an advertisement for the luxury brand popped up on my Instagram feed.