Three teams shortlisted for SIA's branding and marketing contract

In its documents, SIA said it is looking for a partner or partners to "help us cut through the changing marketing and communications landscape with impact, so as to elevate our iconic brand as we continue to spread our wings globally".
In its documents, SIA said it is looking for a partner or partners to "help us cut through the changing marketing and communications landscape with impact, so as to elevate our iconic brand as we continue to spread our wings globally".PHOTO: ST FILE

Singapore Airlines (SIA) has shortlisted three teams out of 11 that pitched for a multimillion-dollar contract to handle its branding, marketing and media matters.

The three in the last lap are DDB and Omnicom Media Group; TBWA and PHD; and Dentsu Aegis Network.

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A version of this article appeared in the print edition of The Sunday Times on December 16, 2018, with the headline 'Three teams shortlisted for SIA's branding and marketing contract'. Print Edition | Subscribe