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SIA's gamble on premium economy seats pays off
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SIA unveiling its premium economy class products in 2015. Recent studies have shown that it is economy travellers, especially those on work trips, who have moved up, putting to rest fears that the new offering would cannibalise the premium market.
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Karamjit Kaur
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From zero just three years ago, Singapore Airlines (SIA) now offers premium economy seats on more than half its routes and almost all its long-haul flights.
Initial fears that the new product could cannibalise the premium market, if business class travellers downgrade, have proved groundless.
