SIA's gamble on premium economy seats pays off

SIA unveiling its premium economy class products in 2015. Recent studies have shown that it is economy travellers, especially those on work trips, who have moved up, putting to rest fears that the new offering would cannibalise the premium market.
SIA unveiling its premium economy class products in 2015. Recent studies have shown that it is economy travellers, especially those on work trips, who have moved up, putting to rest fears that the new offering would cannibalise the premium market. ST FILE PHOTO
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Other foreign airlines offering a premium economy cabin in the Singapore market include Air France, Air New Zealand, All Nippon Airways, British Airways, Cathay Pacific, China Airlines, EVA Air, Japan Airlines, Lufthansa and Qantas.

A recent survey by travel management firm Carlson Wagonlit Travel (CWT) and Travelport confirms that premium economy is the fastest-growing cabin segment for business travellers in Singapore.

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A version of this article appeared in the print edition of The Straits Times on July 03, 2018, with the headline SIA's gamble on premium economy seats pays off. Subscribe