SIA's gamble on premium economy seats pays off

SIA unveiling its premium economy class products in 2015. Recent studies have shown that it is economy travellers, especially those on work trips, who have moved up, putting to rest fears that the new offering would cannibalise the premium market.
SIA unveiling its premium economy class products in 2015. Recent studies have shown that it is economy travellers, especially those on work trips, who have moved up, putting to rest fears that the new offering would cannibalise the premium market.ST FILE PHOTO

From zero just three years ago, Singapore Airlines (SIA) now offers premium economy seats on more than half its routes and almost all its long-haul flights.

Initial fears that the new product could cannibalise the premium market, if business class travellers downgrade, have proved groundless.

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A version of this article appeared in the print edition of The Straits Times on July 03, 2018, with the headline 'SIA's gamble on premium economy seats pays off'. Print Edition | Subscribe