SIA on Time's list of top 50 'genius companies'

Another Asian company which made the list is Japanese video gaming giant Nintendo. The companies are not ranked. Singapore Airlines is the only South-east Asian company, and the only airline, on Time magazine's inaugural annual list of top 50 Genius
Singapore Airlines is the only South-east Asian company, and the only airline, on Time magazine's inaugural annual list of top 50 Genius Companies. Time said that the companies were picked based on factors that included originality, influence, success and ambition, and that they are "driving progress now" and "bear watching for what they do next".ST PHOTO: STEPHANIE YEOW
Technology firm Xiaomi from China is on the magazine's list too, one of a small number of Asian companies named.
Technology firm Xiaomi from China is on the magazine's list too, one of a small number of Asian companies named.PHOTO: REUTERS
Another Asian company which made the list is Japanese video gaming giant Nintendo. The companies are not ranked. Singapore Airlines is the only South-east Asian company, and the only airline, on Time magazine's inaugural annual list of top 50 Genius
Another Asian company which made the list is Japanese video gaming giant Nintendo. The companies are not ranked. PHOTO: BLOOMBERG

Magazine says these firms are inventing the future

Singapore Airlines (SIA) has been named one of the top 50 Genius Companies in an inaugural annual list compiled by Time magazine.

According to Time, the firms identified are "inventing the future", "driving progress now" and "bear watching for what they do next", and were picked based on factors such as originality, influence, success and ambition.

SIA is the only South-east Asian company on the list and one of a small number of Asian companies named, which include technology firms DJI and Xiaomi from China, and Nintendo from Japan. It is also the only airline on the list.

Other global companies that made the list include Airbnb, Amazon, Apple, Disney, Netflix, Nike and SpaceX. The companies are not ranked.

In its write-up on SIA, Time noted that the airline was named 2018's best airline in the world by Britain-based consultancy Skytrax. SIA also bagged the same title based on reviews on popular travel website TripAdvisor.

SIA spokesman Nicholas Ionides said: "We are honoured to have been recognised by Time as a leading company driving innovation. Our business model is built upon the three main pillars of product leadership, service excellence and network connectivity, and as part of our ongoing transformation programme, we are investing heavily in strengthening all three of these areas.

"It is encouraging to be recognised for the initiatives that we are putting in place to enhance the travel experience of our customers and to strengthen the SIA Group."

The recent accolade comes as the airline prepares to relaunch a 19-hour Singapore-Newark service on Thursday, reclaiming the title of operating the world's longest non-stop flight.

 
 
 

SIA operated the same route from 2004 to 2013, but cancelled the service amid unsustainable operating costs. The new service will be operated with an Airbus 350-900 ultra-long-range aircraft, which SIA will be the first to fly.

In the budget-travel segment, the group's low-cost arm Scoot is also growing.

Scoot said yesterday that it has taken delivery of the first of 39 Airbus 320neo aircraft from Toulouse, France. The delivery marks the beginning of Scoot's narrow-body fleet renewal plan, and the A-320neos will service Scoot's short- to medium-haul regional destinations, the airline said.

The plane will make its debut flight from Singapore to Bangkok on Oct 29.

A version of this article appeared in the print edition of The Straits Times on October 09, 2018, with the headline 'SIA on Time's list of top 50 'genius companies''. Print Edition | Subscribe