SIA brand set for major overhaul as part of transformation; airline on the hunt for new creative partner

SIA is on the hunt for an agency or agencies to handle integrated strategy, brand and creative, media, content, website, app and production. PHOTO: ST FILE
SIA's tender exercise will be split into three phases, with the final announcement expected in early 2019. PHOTO: ST FILE
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SINGAPORE - The Singapore Airlines (SIA) brand, including the role of the iconic Singapore Girl, looks set for a major overhaul as SIA pushes for transformation amid major challenges.

The airline is on the hunt for an agency or agencies to handle integrated strategy, brand and creative, media, content, website, app and production.

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