Rolls-Royce looks to raise car prices as marque makes move into electric vehicles

Rolls-Royce Motor Cars CEO Torsten Muller-Otvos. PHOTO: ROLLS-ROYCE MOTOR CARS
New: Gift this subscriber-only story to your friends and family

SINGAPORE - Following record sales despite a pandemic, BMW-owned British luxury car maker Rolls-Royce Motor Cars is looking to raise its stratospheric prices even higher.

Mr Torsten Muller-Otvos, appointed by the German group in 2010 to head the marque headquartered in Goodwood, England, told The Straits Times in an interview this week that this was to ensure that Rolls-Royce "isn't seen at every street corner".

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.