SINGAPORE - Malaysia-based airline Malindo Air was officially welcomed at Changi Airport on Monday morning to mark their recent launch of daily flights between Kuala Lumpur and Singapore.

Since Nov 3, the carrier has operated three daily flights in each direction on the Kuala Lumpur-Singapore route, on new Boeing 737s. This has added 6,800 return seats weekly to the route.

The three hour-long flights from Singapore leave at 10am, 1.40pm and 7.55pm daily, while those from Kuala Lumpur leave at 8am, 11.45am and 5.55pm.

On Monday afternoon, passengers arriving at 12.45pm from Kuala Lumpur were greeted by Malindo Air chief executive officer Chandran Rama Muthy and Changi Airport Group's senior vice president of market development Lim Ching Kiat, who presented them with garlands.

In celebration of the launch, Malindo Air is offering an introductory one-way fare of $44 for economy class and $254 for business class. The fare includes baggage allowance, in-flight entertainment, and refreshments or a full-service meal.

As a hybrid or "more frills" airline, Malindo Air's focus is "to provide ultimate comfort through premium in-flight services similar to those of full-service airlines, yet at competitively low fare," said Mr Chandran at a press conference that day.