For almost 50 years, she has been a powerful brand ambassador.
But as Singapore Airlines (SIA) embarks on a major rebrand, the question will invariably pop up again: Is it time for the SIA Girl to take a back seat?
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
