From lunch in an Airbus A-380 for $50 per head in the economy cabin, to tours of its training facility near Changi Airport, Singapore Airlines (SIA) wants to draw customers again amid the Covid-19 pandemic that has made flying impossible for many.
The A-380 three-hour lunch deal is available across all classes, with prices going up to $600 for those who wish to experience the Suites - touted as an ultra-first class product.
For those who fancy a behind-the-scenes tour at SIA's training facility, the cost is $15 for children between three and 12 years old, and $30 for adults.
Other options, such as $500 for a flight simulator experience for up to three participants, can also be added to the tour.
The airline is also offering a home delivery service, with instructions on how the food should be heated and served. Prices will start from $288 for a business-class meal for two and $448 for a first-class meal.
These meals will come with a bottle of wine and amenity kits.
The prices stated exclude the 7 per cent goods and services tax.
Bookings will open on Oct 12 for the A-380 lunch and Nov 1 for the training facility tour, the airline said yesterday. Bookings for the meal delivery service will start on Oct 5.
SIA will assess the demand before deciding whether to launch additional programmes, a spokesman said.
Mr Aaron Wong, who founded the Milelion website which tracks how to best make use of flight rewards, expects the in-flight dining and tours to be more popular than the home delivered meals.
He said: "The tour is a rare chance for the public to get a first-hand look behind the scenes at SIA's training facilities, which would be impossible for non-media during regular times."
New offerings from SIA
Restaurant A380 @Changi
An Airbus A-380 plane parked at Changi Airport will be converted into a restaurant on Oct 24 and 25. Bookings start on Oct 12.
Customers can sign up for tours of the plane on a first come, first served basis.
Economy and premium economy class diners will get a three-course meal, while business and suites class diners will get a four-course meal.
Diners will be able to use the in-flight entertainment system during the course of the meal.
• Economy cabin: $50 or 6,250 KrisFlyer miles
• Premium economy cabin: $90 or 11,250 KrisFlyer miles
• Business cabin: $300 or 37,500 KrisFlyer miles
• Suites: $600 or 75,000 KrisFlyer miles
Inside Singapore Airlines
Tours of SIA's training facility are available on Nov 21, 22, 28 and 29. Bookings start on Nov 1.
• Admission with meal: Adult, $30; children aged three to 12, $15
• Add-on flight simulator experience: $500 for up to three participants per 30-minute session.
• Add-on junior cabin crew experience with SIA sarong kebaya uniform as a gift: $88
• Add-on wine appreciation experience: $38
• Add-on grooming workshop, with Lancome makeup palette as gift: $88
Delivery of first-or business-class meals to homes. Bookings start on Oct 5.
First-class meals for two, including a bottle of burgundy red or white wine and a pair of amenity kits, start at $448.
Business-class meals for two, including a bottle of French wine or brut champagne and a pair of amenity kits, start at $288.
With the pandemic accelerating the retirement of the A-380 worldwide, there may also be fewer opportunities "to experience the largest aircraft in the world", he said.
But Mr Wong said it would not be prudent for SIA customers to use their KrisFlyer miles to pay for the new offerings - which the airline is allowing as an option.
He noted that the miles are worth more when used for ticket redemption and payments.
Makansutra founder K. F. Seetoh does not think many people will want to pay $288 or $448 for vacuum-packed food for two that they have to heat up themselves, even if delivered to their homes.
And while he acknowledged that SIA engages top chefs to design the menus, the meals here are prepared by caterers and not the chefs themselves.
SIA had earlier considered launching flights to nowhere, but said on Tuesday that it had decided not to proceed with the plan.
This was after taking into consideration factors such as environmental implications, and the financial viability of such flights.
Senior lecturer Boey Yew Tung, from Nanyang Technological University's Nanyang Business School, expects the new initiatives to be welcomed by the public, especially those who were concerned about the environmental impact of flights to nowhere.
With many international borders still closed to leisure travel and restrictions being eased only progressively for business and essential travel, the bulk of SIA's planes have remained grounded since March.
By the end of next month, SIA will operate at just 11 per cent of its overall capacity compared with the levels before Covid-19.