Mediacorp freesheet Today will no longer have a Saturday print edition from today in what industry watchers said was an attempt to rein in costs in the face of a challenging media landscape.
This move to turn the paper into a weekday-only operation was announced in its print and online platforms yesterday in a letter by editor Walter Fernandez.
Today was launched in 2000 as a free weekday paper; a Saturday edition was launched in 2002, followed by a Sunday edition in 2011 that ceased a year later.
In recent months, it has reduced the number of pages and the content in its Saturday edition.
The competition in the free newspaper space has heated up since the relaunch of The New Paper (TNP) as a free paper last December, targeting working professionals and train commuters. TNP, published by Singapore Press Holdings, is available six days a week, from Monday to Saturday.
On the decision to move to a digital-only weekend edition, Mr Fernandez said that a large number of its readers have been turning to its digital platforms, particularly on weekends.
Assistant Professor Debbie Goh from Nanyang Technological University's Wee Kim Wee School of Communication and Information said Today's move shows the increasing popularity of digital platforms.
"As resources are limited and media companies need to focus on their strongest products, it likely explains Today's decision to focus on those," she said.