Temasek Polytechnic student Ellen Chee Shaowei's artwork showing several hands holding different types of coffee has won the Singapore Coffee Festival (SCF) 2017's Design The Cup competition.
The 19-year-old's illustrated design will be printed on 60,000 cups to be distributed at the festival, set to take place from Aug 3 to 6 at the Marina Bay Cruise Centre.
It will also be on display at several cafes around Singapore prior to the festival, which is organised by The Straits Times (ST) and presented by DBS Bank.
Ms Chee was at the DBS Marina Regatta at The Promontory @ Marina Bay yesterday to receive the $1,000 prize from a representative of Detpak, the official cup sponsor for the SCF.
The communication design diploma student, whose illustration beat 142 other entries, took about two days to complete the artwork. "My original design featured an illustration of a coffee shop, but I decided not to use it because it looked too complicated," said Ms Chee, who drinks coffee during her morning classes.
"I decided to go back to basics and come up with a design that was simpler, yet conveyed the message that different people like different types of coffee, as that's what the Singapore Coffee Festival is all about."
The contest is one of the events leading up to the second edition of the SCF, which will feature more than 60 exhibitors, including coffee purveyors, equipment distributors and cafes. The first day is for trade and media, while the other three days for the public will be divided into two sessions: brunch (10am to 3.30pm) and sundown (4.30pm to 10pm).
WHERE: Marina Bay Cruise Centre, 61, Marina Coastal Drive.
WHEN: Aug 4 to 6 for the public, 10am to 3.30pm and 4.30pm to 10pm daily.
ADMISSION: Early birds until June 11: $17, $15 (DBS and POSB cardholders, ST subscribers). From June 12: $22, $18 (DBS and POSB cardholders, ST subscribers).
One of the exhibitors, local chain Jewel Coffee, has a stall at the DBS Marina Regatta, which ends today. Those who buy tickets to SCF at the stall will receive either a free copy of Cafe Sg: A Cafe Lover's Guide To Singapore, or an ST coffee cup.
Early buyers can take part in a contest by posting a coffee flat lay (taken from above) photo on Instagram with a description of a memorable coffee-drinking moment, and the hashtags #sgcoffeefest and #scf17cafehop.
Ten winners will get to take part in a cafe-hopping trail on June 17, where they will learn coffee-making skills and try different cups of the beverage at Chye Seng Huat Hardware, Jewel Coffee and Caffe Vergnano 1882. Go to www. sgcoffeefestival.com or e-mail email@example.com