Selling clothes online in real time in front of a "live" audience of hundreds or thousands of people is usually not anyone's cup of tea.
But Ms Lerine Yeo, 30, has a talent for coming up with persuasive and funny sales quips within minutes of laying her eyes on a piece of apparel.
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A version of this article appeared in the print edition of The Sunday Times on September 30, 2018, with the headline Finding the right hook: Meet Lerine Yeo, the ‘S hook sales lady’ whose live sales video has gone viral. Subscribe