Finding the right hook: Meet Lerine Yeo, the ‘S hook sales lady’ whose live sales video has gone viral

Lerine Yeo's live sales video in Singlish helped her sell out all 100 pieces of a blouse with metal rings in just 15 minutes. The Sunday Times looks at the rising popularity of this method of selling things

Selling clothes online in real time in front of a "live" audience of hundreds or thousands of people is usually not anyone's cup of tea.

But Ms Lerine Yeo, 30, has a talent for coming up with persuasive and funny sales quips within minutes of laying her eyes on a piece of apparel.

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A version of this article appeared in the print edition of The Sunday Times on September 30, 2018, with the headline 'Streaming live from a screen near you... Quirky sales pitch, hooks not included'. Subscribe