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Finding the right hook: Meet Lerine Yeo, the ‘S hook sales lady’ whose live sales video has gone viral
Lerine Yeo's live sales video in Singlish helped her sell out all 100 pieces of a blouse with metal rings in just 15 minutes. The Sunday Times looks at the rising popularity of this method of selling things
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Lerine Yeo, 30, dubbed the "S hook sales lady" whose online video has gone viral.
ST PHOTO: SYAMIL SAPARI
Janice Tai
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Selling clothes online in real time in front of a "live" audience of hundreds or thousands of people is usually not anyone's cup of tea.
But Ms Lerine Yeo, 30, has a talent for coming up with persuasive and funny sales quips within minutes of laying her eyes on a piece of apparel.
