Finding the right hook: Meet Lerine Yeo, the ‘S hook sales lady’ whose live sales video has gone viral
Lerine Yeo's live sales video in Singlish helped her sell out all 100 pieces of a blouse with metal rings in just 15 minutes. The Sunday Times looks at the rising popularity of this method of selling things
A version of this article appeared in the print edition of The Sunday Times on September 30, 2018, with the headline 'Streaming live from a screen near you... Quirky sales pitch, hooks not included'. Print Edition | Subscribe
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