Selling clothes online in real time in front of a "live" audience of hundreds or thousands of people is usually not anyone's cup of tea.
But Ms Lerine Yeo, 30, has a talent for coming up with persuasive and funny sales quips within minutes of laying her eyes on a piece of apparel.
Already a subscriber? Log in
Get exclusive reports and insights with more than 500 subscriber-only articles every month
No contract
ST app access on 1 mobile device
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
Join ST's Telegram channel and get the latest breaking news delivered to you.
A version of this article appeared in the print edition of The Sunday Times on September 30, 2018, with the headline Finding the right hook: Meet Lerine Yeo, the ‘S hook sales lady’ whose live sales video has gone viral. Subscribe