STB chief seeks quality tourists over quantity

New Singapore Tourism Board chief executive Keith Tan said creating a deeper engagement with visitors is key, as Singapore sees more tourists who drop in for shorter periods.
New Singapore Tourism Board chief executive Keith Tan said creating a deeper engagement with visitors is key, as Singapore sees more tourists who drop in for shorter periods.ST PHOTO: KHALID BABA

SINGAPORE - Hordes of tourists? No thanks, says the Singapore Tourism Board's (STB) new chief executive Keith Tan.

When it comes to luring visitors to our shores, quality over quantity is his mantra. But it is not the well-heeled that makes for a "quality tourist", he is quick to point out.

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content