Just a week after the launch of 50 Things To Love About Singapore, a collection of essays by The Straits Times' top beat reporters, a second print run of 2,000 copies has been announced.
The book, with topics running the gamut from pineapple tarts to Raffles Institution, is a quirky, insightful stocktake of the nation, in celebration of Singapore's Golden Jubilee and The Straits Times' 170th anniversary next year.
An initial print run of 3,000 was published by Straits Times Press, a wholly owned subsidiary of Singapore Press Holdings, and launched at the Singapore Writers Festival on Nov 7.
Since then, about 2,000 copies of the hardcover, 248-page book have been sold.
Ms Susan Long, senior writer at The Straits Times and editor of the book, said: "Personally, I've always wanted a handy, concise book to give foreigners seeking a quick insight into contemporary Singapore, so I'm thrilled the book has been bought for such a purpose by many.
"My wish is that 50 Things To Love About Singapore will be as popular a gift from Singaporeans to foreign friends as Bengawan Solo pandan cakes someday."
Corporations which have snapped up copies of the book include Marina Bay Sands and the Urban Redevelopment Authority, which have purchased 100 copies each. The Singapore Tourism Board has bought 570 copies.
Hong Leong Group, a conglomerate which has business in sectors such as banking, property, hospitality and manufacturing, has purchased 200 copies. They will be presented to selected guests at the group's hotels, and used as corporate gifts for visitors and clients.
The company's head of group corporate affairs, Mr Gerry de Silva, said of the book: "It's a splendid idea, and the book shows another side of Singapore, not just our beautiful buildings. It will definitely give visitors a flavour of Singapore.Our other corporate gift books are about our corporate history, vision and operations, which may be set in a more serious, sedate tone. 50 Things To Love About Singapore is a good contrast. It is not trivial but it is light-hearted, and it's invaluable in that respect."
- The book is available at all leading bookstores at $25. To order, e-mail email@example.com or call 6319-8347 from Monday to Friday, 9am to 6pm.