SINGAPORE - Media giant Singapore Press Holdings (SPH) picked up three awards at the International News Media Association (INMA) Global Media Awards held on Wednesday (May 24) at the Harvard Club of New York City.
The company won second place for a microfilm called Pa's Expressions in the best brand awareness campaign category.
The 10-minute film was created as part of a series of events aimed at creating brand awareness following the revamp of Chinese daily Lianhe Zaobao last year (2016). It was scripted and directed by Mr Wayne Peng, a Taiwan-born commercial film director who is also a columnist with the paper. Mr Peng and the Zaobao team spent time researching and recreating the past to showcase the paper's transformations through the decades.
The company also took second place in the best marketing solution for an advertising client category for its month-long digital campaign called Courts BrandInsider. The campaign created online and offline buzz for Courts Tampines Megastore's 10th anniversary celebration.
The campaign helped Courts cut through the online clutter and achieve its marketing goals. It centred on enhanced storytelling capability with interactive technology that showcased the retailer's products and services. The interactive video is the first in Southeast Asia.
SPH was awarded third place in the best execution of print advertising category for its animated and interactive The New Paper campaign. The animation and interactivity features were developed in-house and have been awarded two patents - a first for SPH.
As a result of the campaign, more readers downloaded The New Paper's e-paper app for its interactive and animated features.
The competition, which recognises excellence in the media, received 655 entries from 196 media companies in 36 countries. The shortlist included 115 finalists across 20 categories.
Competition entries were judged in February by an international panel of 44 executives from 17 countries representing media-related companies.
The Global Media Awards competition is the news media industry's "premier barometer for growing audience, revenue, and brand across platforms". INMA has presented industry awards for excellence since 1935.
SPH's chief executive Mr Alan Chan, said: "Winning three awards at the prestigious Global Media Awards speaks volumes of our commitment to innovate and deliver new ideas and concepts to meet our stakeholders' needs. In the face of disruptive innovation and changing media consumption habits, we will continue to strive and excel by enhancing our media offerings and staying ahead of the competition."
