SINGAPORE - It was triple honours for Singapore Press Holdings (SPH), which picked up three awards on Friday night at an event to honour the best of Asia's event marketing, management and planning industry.
The company's See The Big Picture campaign, held earlier this year to mark its 30th anniversary, won a silver in the Best Multi-Channel Campaign category, for driving the most traffic and participation over multiple platforms. SPH also won silver awards in both the Best Exhibition Event and Best Consumer Event categories.
The third edition of the annual Marketing Events Awards organised by regional trade publication Marketing magazine was held at W Singapore - Sentosa Cove, and the awards were judged by senior members of the industry and Marketing magazine's editorial board.
Advertising agency Germs Digital led the campaign. Its managing director James Chua said: "The advent of digital and social media has provided many challenges, hence SPH has reinvented itself to be relevant through its integrated offerings.
"We felt the way to showcase it is to show, not tell, so we created this unique event and only publicised it through SPH's integrated media solutions. The success of this campaign shows the power of these solutions."
Spread across print, online, mobile and radio platforms as well as LED screens, the See The Big Picture campaign culminated in a five-day event and art exhibition by Mr Stephen Wiltshire, a British artist with autism who drew Singapore's skyline from memory.
Some 150,000 people watched his drawing take form at Paragon mall and his story reached 2.5 million Facebook users.