Singapore Press Holdings (SPH) is collaborating with film production company mm2 Asia and online streaming provider Rings.TV on the redevelopment of a live-streaming video app.
SPH, the publisher of The Straits Times, announced yesterday that it had signed a memorandum of understanding to collaborate exclusively with the two companies.
For the next six months, the three companies will work together to rebrand and redesign Rings.TV's current app, as well as to market the application and its related services. News events, streaming interviews and live entertainment shows will be provided and curated by SPH, while mm2 Asia will provide live broadcasts of exclusive content such as behind-the-scenes footage and interviews on movie sets.
UnUsUal Group, mm2 Asia's subsidiary, will live-cast concerts on the platform.
Rings.TV will provide a video-on-demand service for entertainment content such as concerts, movies and trailers.
SPH deputy chief executive officer Anthony Tan said the publisher's Chinese Media Group had used Rings.TV's technology over the past year.
"Through this joint collaboration, we will be able to accelerate our progress in delivering exciting live-streaming content to our audience and realise commercial opportunities in the fast-growing market of digital live streaming and broadcast market," he added.
Dr Michael Yin, chief executive and co-founder of Rings.TV, said the platform would "deliver the commercial success that will further cement our ongoing partnership with SPH".
Chief executive of mm2 Asia Melvin Ang said the company will be able to extend its reach and "unlock regional opportunities" through the partnership.