A limited-edition Hello Kitty plush toy that sold out on the day it went on sale is now being resold online for up to five times its initial price.
All 500 pieces of the toy - this version of the iconic mascot is the first to sport two bows instead of one - were snapped up on the opening day of the Hello Kitty Orchid Garden cafe on Thursday .
Avid fans of the character have since gone online to purchase the toy, which cost $49.90. Shin Min Daily News reported that at 10am yesterday, several toys had been sold for between $75 and $160 on online marketplace Carousell.
By last evening, there were nine listings on Carousell selling the toy at prices ranging from $120 to $250.
Two hundred pieces of the toy were sold within two hours of the cafe's opening, an ABR Holdings spokesman told Shin Min.
He added that a second batch of 300 toys arrived at 2.15pm, but were snapped up by customers on a waiting list.
One bow on the plush toy is in pink while the other is in red and white stripes, representing the colours of the Singapore flag.
Located in Changi Airport Terminal 3, the 24-hour cafe with Hello Kitty-shaped furniture pays tribute to the popular character, part of Japanese company Sanrio's roster of cute creatures used in its toys, stationery, homeware and furniture.
This is not the first time that limited-edition Hello Kitty merchandise is being sold online at inflated prices. In October last year, limited-edition SG50 Hello Kitty dolls, sold as part of the Hello Kitty Go Around carnival, were listed on Carousell for $60 - thrice their original amount.