Smaller grocery chains find ways to stay in the game

Mr Francis Liew, chief executive of Jin Tai Group, at the supermarket chain's outlet in Tanjong Pagar Plaza. Mr Raymond Tan, who started the MCP Fairmart chain, at his store in Jurong East. He has three outlets in the heartland, but has no plans to e
Mr Raymond Tan, who started the MCP Fairmart chain, at his store in Jurong East. He has three outlets in the heartland, but has no plans to expand the business as it is hard to find workers. ST PHOTO: ALPHONSUS CHERN
Mr Francis Liew, chief executive of Jin Tai Group, at the supermarket chain's outlet in Tanjong Pagar Plaza. Mr Raymond Tan, who started the MCP Fairmart chain, at his store in Jurong East. He has three outlets in the heartland, but has no plans to e
Mr Francis Liew, chief executive of Jin Tai Group, at the supermarket chain's outlet in Tanjong Pagar Plaza.ST PHOTO: JONATHAN CHOO

Competitive prices, catering to niche segment are helping them go up against bigger players

A small supermarket chain saw the potential of catering to residents in their neighbourhoods and rode the heartland wave to expand to eight outlets in the 2000s.

By the 2010s, competition between major supermarket players had intensified in a business worth billions of dollars a year.

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content
A version of this article appeared in the print edition of The Sunday Times on May 20, 2018, with the headline 'Smaller grocery chains find ways to stay in the game'. Print Edition | Subscribe