SINGAPORE - The Boys' Brigade Share-a-Gift project is looking to increase donations for disadvantaged individuals this holiday season by reaching out to Singaporeans who are overseas.

As part of the project, Singaporeans living overseas can now purchase food hampers for the needy through NTUC Fairprice's online shopping site.

The Boys' Brigade project, now in its 27th year, distributes food items that are donated by members of the public to disadvantaged individuals. Items can be donated at 13 collection points in NTUC FairPrice outlets across the island.

The Boy's Brigade also fulfils Christmas wishes for the less privileged which include items like school books, adult diapers and home electrical appliances.

This year, they hope to help 35,845 beneficiaries, including the elderly and low-income households.

The main gift box, located at Braddell Heights Community Hub, will feature more interactive aspects this year, such as an exhibition on the project's history and a "selfie corner" where donors are encouraged to snap themselves and post the selfies online with the hashtag #BBSG2014.

Minister for Manpower Tan Chuan-Jin attended the opening ceremony for the new Braddell Heights box, and later picked out items for the gift hampers, such as rice and canned tuna, at FairPrice Xtra in the nearby Nex mall.