SINGAPORE - Quirky local Twitter hashtag #sg50shadesofgrey, inspired by erotic box-office hit Fifty Shades Of Grey, has made headlines abroad.
The hashtag, a portmanteau of the film's name and Singapore's SG50 golden jubilee celebrations, was featured on the BBC and Hong Kong newspaper South China Morning Post.
It can be traced back to poet Alvin Pang, who simply posted "#SG50ShadesOfGrey go go" on his Facebook page on Feb 12. It has generated dozens of suggestive posts in the comments thread since, referencing anything from durians to Electronic Road Pricing.
The idea has seemingly resonated with Hong Kongers, with netizens starting to turn to #HK50ShadesofGrey for their dose of innuendo-filled localised humour.
She groaned into the pillow, clenching her jaw as the pounding continued. It was the construction work next door. #HK50ShadesOfGrey
— James Louie (@james_ultra) February 17, 2015
His shaft grew to a splended length. She licked her lips, giggling nervously. "Say cheez!" he said, selfie stick in hand. #HK50ShadesOfGrey
— Jessica Chong (@crocophant) February 17, 2015
"Don't worry, I have protection", he said as he pulled out a rain mac, helmet, goggles and umbrella #hk50shadesofgrey
— Vicky Wong 黃瑋殷 (@vickywong710) February 16, 2015
A hot spurt washed all over her face-she held still and took it all. "Damn pepper spray!" She grunted between her teeth. #HK50ShadesofGrey
— ChrisDerps (@ChrisDerps) February 16, 2015
"Please take me home," she said, drunken and desperate in SoHo on Friday night. But he sped away after she said "Kowloon". #HK50ShadesOfGrey
— Alan Wong (@alanwongw) February 16, 2015
BBC trending, which monitors worldwide trends online, posted a short video on the phenomenon on Monday, noting that the hashtag had been used more than 60,000 times.
Said Mr Pang in an interview with the British broadcaster: "Why #sg50shadesofgrey? Well, this year is the year the movie is coming out, but it also happens to be the year Singapore celebrates its 50th anniversary of independence.
"Singapore has long had this stereotypical reputation for being straight-laced, kind of boring, not very creative, clean, efficient but dull. And I thought we really ought to change that."
Here are the tweets BBC Trending featured in its video.
She tried to breath but gagged. The strong haze in Feb affected her tremendously. #sg50shadesofgrey
— socialpr (@socialpr) February 16, 2015
It was a tight fit. It was hard to go in. Finally when he was in, he gasped in relief. A day in the MRT @ peak hour. #SG50ShadesOfGrey
— syakirah (@SyakirahNasri) February 14, 2015
#SG50ShadesOfGrey proves that Singapore’s low birth-rate problem has nothing to do with Singaporeans not knowing about sex.
— Kirsten Han (@kixes) February 16, 2015