SINGAPORE - Singapore is the sixth most popular travel destination for Muslim millennials, according to findings of a study released on Thursday (Oct 26).
Malaysia is the top destination for these travellers, and the other countries in the top 10 are Indonesia, Japan, Thailand, Australia, the United Arab Emirates, Britain, the United States and India.
Explaining Singapore's ranking, MasterCard South-east Asia's vice-president Aisha Islam said that the uniform rating system to certify items as halal in Singapore, which is run by Muslim travel consultancy Crescent Rating, "makes the travel experience much easier" for Muslim millennials.
"As a Muslim traveller myself, I can walk into an establishment and, from the signs, see whether or not its practices are halal," Ms Islam said. "The uniform (system) also ensures that the (halal) ratings are consistent and reliable."
She added that Singapore has the infrastructure to support these travellers' faith-based needs and noted that the country is accepting of Muslims.
Another reason for Singapore's popularity is that many Muslim millennials would stop by the country while on their way to Thailand or Indonesia.
The study polled some 400 young Muslims - aged 18 to 36 from Africa, the Americas, Asia-Pacific, Europe, and the Middle East - to understand their travel patterns.
The study found that such travellers prefer countries where they can access facilities such as halal food and spaces to conduct their religious routines. It also said that the Muslim millennial travel market will be worth US$100 billion (S$136 billion) by 2025.